Acura Ignites Sundance 2026 with the All-New ADX at the House of Energy

Courtesy of Acura/Honda Motor Co., Ltd., Sundance Film Festival

Acura returns to Park City for the 2026 Sundance Film Festival with renewed momentum, marking its 16th year as a presenting sponsor and official vehicle of the Festival. This year, the spotlight shines brighter with the introduction of the all-new Acura ADX, unveiled within the brand’s immersive House of Energy—an experience that blends cinematic creativity with high-performance automotive design.

Located at 550 Swede Alley, the Acura House of Energy once again becomes a hub for Festivalgoers seeking inspiration beyond the screen. The space is designed to reflect Acura’s forward-thinking philosophy, where bold ideas, cutting-edge craftsmanship, and dynamic capability converge. It’s a natural fit for Sundance, a festival known for pushing boundaries and celebrating innovation.

At the heart of the experience, running from January 23–26, is an interactive bobsled-inspired slot-car racing activation. Set on a bespoke track, the experience channels the thrill of winter sports with precision and speed, inviting participants to compete in adrenaline-charged races. The stakes are high, with winners earning the chance to take home Acura’s cult-favorite Motocompacto—an icon of compact mobility and smart design.

Beyond the rush of competition, visitors are invited to explore Acura’s latest vehicles up close, including the premium compact ADX and the versatile MDX. The ADX, in particular, stands out as a statement of modern performance—combining sleek proportions, advanced technology, and a confident presence that speaks to a new generation of drivers.

The House of Energy also delivers a festival-ready mix of in-car demonstrations, curated giveaways, and photogenic moments designed for sharing. Whether stepping inside the cabin or capturing the vehicles against Park City’s winter backdrop, the experience is built to engage both automotive enthusiasts and creative minds alike.

As Sundance 2026 unfolds, Acura’s presence reinforces the synergy between storytelling and motion. The House of Energy is more than a brand activation—it’s a celebration of momentum, imagination, and the drive to move culture forward, one bold idea at a time.