Netflix NFL Christmas Gameday Reaches 65 Million US Viewers

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Christmas Day 2024 was a game-changer for both Netflix and the NFL, as the streaming giant delivered the two most-streamed NFL games in US history. Ravens-Texans (24.3M viewers) and Chiefs-Steelers (24.1M viewers) captivated audiences, highlighted by Beyoncé’s electrifying halftime performance during the “Beyoncé Bowl,” which peaked at over 27 million viewers. Social media lit up globally, with #BeyonceBowl trending #1 worldwide. The event, part of a groundbreaking three-season Netflix-NFL partnership, showcased the league's brightest stars, produced by CBS Sports and NFL Media. With nearly 65 million US viewers tuning in, Netflix’s Christmas Gameday proved a spectacular holiday gift to fans worldwide.