New York or Nowhere: Marty Supreme x ’47 Brings Cinema to the Streets

Courtesy of A24 and ’47 Brand

There’s a certain kind of electricity that only New York can generate—and Marty Supreme x ’47 taps straight into it. With the rallying cry “New York or Nowhere,” this latest collaboration fuses sports heritage, streetwear attitude, and cinematic culture into a release that feels unmistakably A24: bold, referential, and rooted in story.

At the center of the drop are embroidered Clean-Up caps by ’47, each spotlighting iconic New York sports teams. Designed with a lived-in feel and effortless wearability, the caps channel the everyday mythology of the city—subway rides, corner bodegas, late-night games, and lifelong allegiances passed down through generations.

But this isn’t just merch—it’s part of a bigger narrative. The collection arrives alongside Marty Supreme, now playing in theaters and opening in IMAX on January 30. In classic A24 fashion, the brand blurs the line between film and lifestyle, inviting fans to step beyond the screen and into the world of the story.

Adding to the experience, tickets purchased through the A24 App come with a free Marty Supreme Popcorn Bucket (shipping not included). It’s a playful, tactile nod to moviegoing nostalgia—proof that A24 understands fandom as something you wear, collect, and live with, not just watch.

The collaboration also underscores A24’s growing ecosystem. Through AAA24 membership, fans gain access to monthly credits, exclusive merch perks, a zine subscription, birthday gifts, and VIP-level content—turning cultural engagement into an ongoing relationship rather than a one-off purchase.

Marty Supreme x ’47 ultimately feels like a love letter to New York itself: restless, loyal, stylish without trying too hard. Whether you’re grabbing a cap, catching the film in IMAX, or just soaking up the energy, the message is clear—some stories only make sense in New York, and A24 knows exactly how to tell them.